Where healthcare meets heart and high performance.
We tell the stories that hold communities together. From players and patients to teams and towns, we help healthcare brands tell their stories and show up for their communities through the lens of health, recovery, and care, on the field, off the field, and at the heart of it all.
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WHO
WE ARE...
Dakota Health is the healthcare division of Dakota. We’re a creative production company built on real connection.
We tell grounded, emotionally resonant stories rooted in the people and places that matter most. Our work with healthcare brands puts community at the center, bringing local culture, sports, and care together in ways that move people.
We don’t make hospital commercials. We make content that earns trust and reflects the soul of a region.
WHAT WE DO...
We make branded content and original series for healthcare organizations that serve entire communities — not just patients.
Our storytelling is human-first, locally fluent, and strategically sharp.
Capabilities include:
• Player recovery stories with hospital partnerships
• Community-driven health docu-series
• Original IP around teams, fans, and health heroes
• Brand strategy and content advisory
• Broadcast-quality video production
• Ambassador, athlete, and creator integrations
WHY IT MATTERS...
When a hospital shows up for a hometown team, the whole city feels it.
When a fan’s story of recovery is told right, it reaches thousands more.
When care feels local, real people pay attention.
Dakota Health connects the dots between sports, fandom, local pride, and world-class care — because that’s where trust lives.
CASE IN POINT: TAMPA GENERAL × TAMPA BAY LIGHTNING
We partnered with Tampa General Hospital and the Tampa Bay Lightning to tell the stories of players and their families who found care, community, and comeback moments through the hospital.
That’s not a marketing campaign — that’s real-life resonance.
WHO WE WORK WITH
• Healthcare systems rooted in community
• Hospital groups partnering with hometown teams
• Health orgs seeking story-driven strategy
• Agencies who want a no-fluff, fast-moving partner
Let’s tell the stories that matter — to the people who matter.
Optimizing health is at the center of the Dakota brand. At Dakota we understand that health is the fundamental pillar upon which many aspects of life are built, including overall well-being, personal fulfillment, and even the ability to contribute to family and society. Health is a foundational element, like the main support for a structure, that allows for flourishing in other areas. Health is what matters....
If you can create something that matters with people who matter to you the most, you win
Josh Duhamel
ABOUT OUR CAPABILITIES
We tell brand stories that cut through the clutter. We create original IP with high quality production value. Our digital content results in meaningful engagement.
We deliver the right message,
to the right audience,
on the right device,
at the right time.
Branded Content
Fans, Teams, Sponsors Corporate, Patient Stories Social Posts/Stories
Original IP
Scripted Unscripted Short/Long Form
Talent Integration
Activation Management Brand Ambassadors
Consulting
Digital Media Plan Creative Development
DAKOTA HEALTH...
THE NEW FRONTIER IN MEDICAL MARKETING
Story-telling that humanizes healthcare...
Dakota Health’s storytelling humanizes healthcare by fostering empathy and understanding, creating a more relatable and compassionate healthcare experience. By sharing personal narratives, we connect with others' experiences to develop a deeper understanding of their needs, leading to a more human approach to medical interactions
Dakota Health Empowers Healthcare Organizations to Tell Their Stories
Dakota Health- with unparalleled access to talent, creatives, industry experts and brand builders - brings the ART + SCIENCE to digital creation. We specialize in crossmedia storytelling, creating recognition, impact and credibility. Nobody tells your story better than Dakota Health.
Build Brand Awareness
Improve Reputation
Acquire New Patients
As we get to know your team, we look forward to customizing our partnership and working alongside your organization's people. We’ll help you diagnose marketing and branding issues and formulate and deliver a strategy to solve them.
WE COMBINE YOUR PEOPLE WITH GREAT STORY TELLING AND TALENT TO AMPLIFY YOUR MESSAGE...
Build Trust and Empathy
Improve Patient Engagement
Enhance Patient Adherence
Facilitate Communication
Advocate for Patients
Promote Positive Mental and Physical Well-being
Enhance Patient-Provider Relationships
Differentiate Your Organization
WHY CHOOSE DAKOTA...
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“Our 3M activations cover a lot of ground from inside our R&D labs at our headquarters to the golf course during the 3M Open. Dakota continues to wow us with new ideas and they bring a great POV all backed by first class execution. Most importantly, they complement our media efforts and continue to support us in a very big way.” -Kady Stoll Director of Global Sponsorships
“The team at Dakota Media showed up in a big way and supported the creative, development and distribution prices for our new DE&I Campaign 'Make Golf Your Thing.' Not only did they add great creative concepts but really helped us build momentum and buy in for our sponsors and additional support talent. They got it on all levels when it comes to digital media execution.” — Matt Corey Former PGA CMO, now Vinik Sports Group CMO
“Dakota brought us a fresh perspective that cranked up the energy and attitude we were looking for in our Brand. They have been a great partner and we are having a lot of fun working together... telling our story, connecting deeper with our audiences around the globe and ultimately growing our business in a meaningful way.” — Lanelle Vasichek Director of Brand