We are a creative and production studio that tells real stories about real people.
We partner with brands and agencies to connect with the cultural middle — Heartland communities, hometown heroes, and everyday fans — through work that’s soulful, sincere, and built to last.
Founded by director, actor, and investor Josh Duhamel, and brand-builder, operator, and strategist Josh Algra, Dakota blends fast, agile production with emotional truth and creative integrity.
We don’t make noise — we make content that means something.
Who We Are
We’re Dakota. We chop wood, carry water, and make stories people care about.. No fluff. Just finished work that works.
Founded in Venice, California, Dakota was born where creative instinct meets real-world grit. Co-founders Josh Duhamel and Josh Algra come from different lanes — film and entertainment, private equity and brand building — but share the same ethos:
Do what you say
Don’t spend more than you make
Finish strong
Be kind to people
Make things that matter
Josh Duhamel brings years of experience as a director, actor, producer, and brand builder. Josh Algra brings strategic vision, shaped by decades in business strategy, M&A, and brand development across hospitality, sports, and private equity.
Together, they lead a team of multi-faceted creatives united by one goal: telling stories that connect.
What We Do
The ART of STORY
We make branded, scripted, non-scripted, short-form, and long-form content that’s sincere, sharp, soulful, and built to last. Whether it’s a Super Bowl spot or a grassroots fan story, our work resonates because it’s rooted in emotional clarity and cultural relevance.
We specialize in:
- Branded Content: Digital, Docu-Series, Commercial
- Original IP
- Talent & Brand Integration
- Broadcast-Quality Production
- Creative Development
- Consulting & Advisory
Our edge:
Creative instinct + strategic precision. We craft stories that land, match message to platform, and turn cultural moments into brand momentum.
We’re not your AOR. We’re your make-it-happen partner for the moments that matter.