Bobcat

Challenge

Evolve Bobcat's traditional B2B, product-benefit focused marketing perspective

Solution

Dakota told Bobcat's bigger brand story as a well-established #1 compact tractor brand to a broader demographic through compelling creative assets that covered the funnel top-to-bottom with different activations including influencers, commercials and digital

Lanelle Vasicheck

Director of Brand

“Dakota brought us a fresh perspective that cranked up the energy and attitude we were looking for in our Brand. They have been a great partner and we are having a lot of fun working together... telling our story, connecting deeper with our audiences around the globe and ultimately growing our business in a meaningful way.”