Bobcat
![HYUNDAI](https://d3ciwvs59ifrt8.cloudfront.net/40593b23-3a09-4293-a7dd-1132b1fa41f9/943052c4-4b1b-4460-ab1f-b18ff9550ef5_h.png)
Challenge
Evolve Bobcat's traditional B2B, product-benefit focused marketing perspective
Solution
Dakota told Bobcat's bigger brand story as a well-established #1 compact tractor brand to a broader demographic through compelling creative assets that covered the funnel top-to-bottom with different activations including influencers, commercials and digital
“Dakota brought us a fresh perspective that cranked up the energy and attitude we were looking for in our Brand. They have been a great partner and we are having a lot of fun working together... telling our story, connecting deeper with our audiences around the globe and ultimately growing our business in a meaningful way.”